HA News
Ads next to people who actually install this stuff.
HA News will sell newsletter placement and site ads after the brief is a daily habit. Not selling inventory yet.
Not selling inventory yet
Audience
Honest, small, high-intent: people who run Home Assistant, buy Matter/Thread/ESPHome hardware, and care about local-first. Not a mass consumer-tech audience. Home Assistant is a section we cover, not the name of the paper.
Formats later
Newsletter placement, modest site units. No takeover ads, no crypto, no VPN spam, no generic smart-home junk.
Will not run: homepage takeovers, crypto, VPN spam, retailer gadget dumps, or anything that treats this list like a generic IoT audience.
When, not if
The pipeline is the product. Ads are an output after the brief is worth opening every morning. There is no rate card because there is no inventory.
Email [email protected]. Subject: HA News advertising. Say who you are and what you would place. Do not expect a media kit yet.