HA News

Ads next to people who actually install this stuff.

HA News will sell newsletter placement and site ads after the brief is a daily habit. Not selling inventory yet.

Not selling inventory yet

Audience

Honest, small, high-intent: people who run Home Assistant, buy Matter/Thread/ESPHome hardware, and care about local-first. Not a mass consumer-tech audience. Home Assistant is a section we cover, not the name of the paper.

Affiliate note: stories on this site may include tagged Amazon links (Associates tag hanews01-20) on products covered editorially. That is the only monetization running today; "affiliate" and "sponsored placement" are not the same thing, and editorial coverage is never sold.

Formats later

Newsletter placement, modest site units. No takeover ads, no crypto, no VPN spam, no generic smart-home junk.

When, not if

The pipeline is the product. Ads are an output after the brief is worth opening every morning. There is no rate card because there is no inventory.

Email [email protected]. Subject: HA News advertising. Say who you are and what you would place. Do not expect a media kit yet.